Finding the best digital marketing company might seem simple on the surface. With the help of a search engine, you think all you have to do is find a reputable firm, contact them and then sit back as they work their magic by implementing all kinds of strategies that will improve your website’s popularity or traffic. But there’s more to it than just typing in a web design company or internet marketing firm into Google and picking the first few results that appear. In fact, choosing an experienced team that has managed websites in your industry is essential to maximizing your business relationship with them.
When you’re looking for a digital marketing agency Seattle, it’s important to choose one that can help you achieve your business goals. Here are some tips for choosing the right digital marketing agency Seattle:
- Set clear online goals
Before you start looking for a digital marketing agency, it’s important to set clear online goals. What do you want your website to do? Do you want it to drive more traffic? Do you want it to get more conversions? Or do you simply want to increase brand awareness? Once you know what your goals are, it will be easier to evaluate potential candidates.
- Look for value over affordability
When evaluating potential firms, don’t just look at price — look for value and experience as well. The best way to do this is by asking questions about skill level, certifications, and experience. For example, if someone claims they’ve been in the industry for five years but has no formal education or certifications, then that might be cause for concern. You should also ask about their results and ask them to show examples of past work (portfolios). Choose the best digital marketing agency Seattle.
- Ask questions about skill level, certifications, and experience.
You want someone who is going to be able to handle your project with ease and confidence. Ask about their knowledge of the latest trends in SEO and social media marketing, as well as how they handle other areas of digital marketing such as PPC advertising or email marketing campaigns. The best digital marketing agency Seattle will also have a team of experts covering all aspects of digital marketing so that they can handle any request you throw at them.
- Evaluate the team’s communication style.
Are they responsive? Do they answer emails quickly? Are they easily accessible by phone? Do they have an online chat feature on their website? If so, use it! It’s important for you to feel comfortable communicating with your agency so that you can ask questions or address issues in real time rather than having to wait until the following day when everyone is back at work again.
- Request a List of References
Ask for the names and contact information of two or three clients who will provide testimonials about their experience with the agency. If references are not available, ask for other clients’ names so you can contact them directly. You don’t want to end up as one of those references.
- Does the company follow new trends?
The best digital marketing agency Seattle stays on top of trends in search engine optimization (SEO), social media and content marketing by attending conferences and reading industry publications like Search Engine Watch.
- Ask to see marketing campaign samples
Ask for case studies or examples of recent campaigns similar to yours. You can then compare the results they achieved with similar campaigns run by other companies in your industry. The best way to evaluate performance is by comparing apples-to-apples metrics such as cost per lead or conversion rate by ad group over time.
- Does the agency keep up with Google updates?
Google is constantly making changes to its algorithm, and it’s crucial that your agency stays on top of these changes so it can help you optimize your site to meet them. Look for an agency that keeps tabs on Google News, Search Engine Land and other industry publications to stay informed about updates.
- Research the team’s SEO performance
If an agency boasts about its experience but doesn’t have any proof of success, it’s probably not worth it. Take a look at the team’s social media profiles and see what kind of content they’re sharing on their own personal channels. Are they focusing on SEO or paid advertising? Do they have lots of followers? This will tell you what areas they specialize in and whether they’re likely to provide value for your business.
- Does the firm have all the right tools?
There are dozens of different tools available to help optimize your site’s performance in search engines, but not all agencies use them all. Make sure your chosen firm has all the right tools — including ones that allow you to monitor results and make adjustments as necessary.
Before you begin hiring a digital marketing agency, it is important to think about your short and long-term business goals. A company that can concentrate on helping you reach your goals will prove to be more valuable than one that jumps from campaign to campaign or cannot provide the level of service needed for your business. After hiring an agency or doing several odd jobs, make sure you trust them with your marketing efforts so they can provide effective results.
If you are looking for digital marketing services in Seattle, look no further than Who Is Your Web Guy. We offer a wide range of digital marketing services Seattle that can help you maintain your website and grow your business. Contact us today at (855) 288-2411 or visit our website www.whoisyourwebguy.com to learn more about our services and how we can help you.
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