With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to push your brand across a variety of platforms and hopes that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand! This article addressing the benefits of content marketing may help you get past the block.
Content marketing is one of the top techniques that the Top Digital Marketing Agency Seattle did to help small businesses grow. Content marketing allows your brand to spread through a wide range of different mediums including blogs, advertising, social media, and more. The success of your business depends on who you’re targeting and what kind of message you’re sending in each method. So how do you know what works? It all comes down to execution, analytics, and testing.
With a little creativity, you can tap into existing demand while using your limited resources in the smartest way. Here are just a few ideas to get you started:
- Get organized
Organization is key to success. You should know exactly what you want to achieve, and have a specific strategy for reaching your goals. Start by writing down your mission statement, monthly goals, and a marketing plan that includes numbers for each goal. This will help you keep track of your progress and stay motivated when things get tough. A digital marketing agency in Seattle can help you get more organized.
- Get a website
In today’s digital world, it’s imperative that businesses have an online presence. From communicating with customers to advertising products and services, the internet opens up countless new channels for reaching potential customers. However, if you’re like most small business owners, you might not have the time or technical expertise to build a website yourself. That’s where professional website design services such as the one offered by a digital marketing agency in Seattle come in handy—they can help you create a modern site that helps you get noticed in the sea of search results and social media posts.
- Leverage social media
One of the simplest ways to get started with marketing is creating and maintaining profiles on popular social networks. This is normally fairly straightforward and does not require any financial investment beyond your time. The key is to create engaging content that people will want to share, which in turn gets more eyes on your brand.
- Set up and claim your business online
Setting up your Google My Business profile is the first step towards establishing yourself as a local business on Google Search and Maps. It also enables you to take advantage of features like Google Posts and Google Q&A, which allow you to engage with potential customers directly on your page. It only takes a few minutes but can make a huge difference in driving traffic to your website and increasing foot traffic to your business.
- Use Google AdWords
Google Ads, formerly known as Google AdWords, is Google’s advertising system that allows businesses to bid on keywords within their advertising campaigns so their ads appear in search results when people search for specific terms.
- Create local awareness and establish a network
As a small business owner, you probably already have a solid network of acquaintances and friends who would be willing to spread the word about your new business—if they know about it! Don’t waste time waiting for them to find out on their own. Take charge by hosting a launch event or having an open house at your location, inviting everyone you know, and making sure they bring their friends along as well. Having people come in person will give them a chance to see what your business has to offer while also giving you an opportunity to speak with potential customers directly.
- Offer coupons or free products/services
Everyone loves freebies. If you offer coupons or free products/services, you will get more people interested in your business. Consider offering a percentage off of the total bill, or something like “buy one get one half off.” To make sure that you’re targeting the right audience, think about what your customers want and go from there.
This may seem like an obvious choice, but it’s worth mentioning. Advertising can be done in a variety of ways, so make sure you’re using the right kind for what you want to accomplish. If you want to drive traffic to your website, consider PPC ads or Facebook ads by the Top Digital Marketing Agency Seattle. If you want people to come into the store, consider putting up flyers around town or handing out business cards.
What you’re striving for is awareness—making people aware of your company or brand. You want people to know who you are and what you do, so they come to you whenever they need a particular product or service. Image plays a big part in this. Marketing professionals sometimes refer to the first impression someone gets when they see your company as “branding.” They think this sets up an image in the mind of the consumer about your business, which could be good or bad.
Looking for the Best Digital Marketing Agency Websites Seattle? Look no further than Who Is Your Web Guy. With years of experience helping businesses achieve their content marketing goals, we are the experts you can trust. We have a team of highly skilled and experienced professionals who are up to date with the latest digital marketing trends and technologies. Contact us today at (855) 288-2411 for a free consultation or visit our website www.whoisyourwebguy.com to learn more about what we can do for you. We look forward to helping you grow your business online!
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