Imagine that a new customer finds you online and is interested in finding out more about your business and products. Where will they go? If you are not adept at content marketing, the answer is likely nowhere. According to research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. So what does all this mean for your business? Simple: If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.
What is the importance of content marketing in Seattle?
1. It Helps Establish Your Brand Identity
Your brand is what sets your company apart from the competition. It’s that feeling you get when you see a commercial for Nike or Apple. That feeling comes from strong brand identity, and content marketing can help you achieve it.
Content marketing allows you to show off your brand’s personality and voice to an audience of potential customers. A blog, for example, can be used to express the values of your brand in an informal setting. Customers appreciate consistent messaging, so having a place where they can go to learn about the values of your company will put them at ease when making a purchase.
2. It Builds Trust and Authority
As we mentioned earlier, content can be used to educate people about your industry and products. It also shows that your team is knowledgeable on the topic at hand. This builds trust and authority in your brand among your target audience, ultimately leading to more sales and conversions.
3. It Improves Organic Search Rankings
Search engine optimization (SEO) is critical for businesses that want to gain more exposure online. Content marketing helps improve SEO by providing fresh content — which search engines love — while also increasing website traffic through keywords that direct users to your site through organic searches on Google.
4. It Can Be Used To Generate Leads.
One importance of content marketing in Seattle is that it can be an effective tool for generating leads because it can help you position yourself as an expert in your industry or niche — which is something people often look for when researching companies to do work with. If they see that you provide or share great content on a regular basis, they will be more likely to trust that you know what you’re talking about — leading them to want to learn more about your services.
5. It Helps You Connect With Consumers More Effectively.
When you create content that talks about issues related to your industry, it makes it easy for consumers to identify with those issues. By educating consumers about these issues, you’re giving them the tools they need to make an informed decision about whether or not they need the product or service you offer.
6. It Brings People Back to Your Website Again And Again
Content marketing builds your credibility as an expert in your field, which in turn brings people back to your website again and again. (That’s referred to as a “brand.”). Your blog content is regularly updated with new information that keeps your customers coming back for more. That’s more opportunities for them to see what other products or services you offer and how they can benefit from them.
To sum up, content marketing is an effective, efficient, and affordable marketing option. Your time investment will likely be less, the engagement rate of your audiences will probably be higher, and your return on investment (ROI) will certainly be worthwhile. So when you’re wondering whether your business needs to employ content marketing, the answer is a resounding “yes.” Starting today!
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