Small firms that want to rapidly expand their customer base and earnings should invest in Digital Advertising Strategy to increase brand awareness among a bigger audience. Your small business can advertise in a variety of ways. You might concentrate your efforts on digital advertising platforms such as Facebook, Twitter, LinkedIn, YouTube, and Google AdWords. Alternatively, you might go for more traditional advertising outlets such as newspapers, radio, and local television. Strategic advertising for your small business can result in a high return on investment by bringing in valuable new business.
In this article, we’ll explore the best ways to spend your advertising budget, and discover the best advertising methods:
1. Advertising on a wide variety of different digital ad platforms
Digital advertising is a great tool for increasing traffic to your store. This media allows you to use a diverse range of graphics, animations, videos, pop-ups and other entertaining content to attract viewers. Your small business can set up shop on several of these platforms, ensuring that they are seen by as many people as possible. You should set up multiple campaigns on Google AdWords, Facebook Ads, YouTube, Bing Ads and LinkedIn Ads, for example, to ensure that potential customers see your brand repeatedly. If you are looking for a marketing company in Seattle, Who is Your Web Guy can help you maintain a strong online presence, build brand awareness, drive traffic and increase sales.
2. Advertising on television
The biggest budget you will have for advertising is on television. TV advertising is a lot cheaper than radio, and also allows you to reach many more people. You should invest in advertising on local TV station
3. Advertising on the radio
Radio advertising is expensive, and often involves paying for specific airtime. However, advertising on the radio has its advantages. You can ensure that your message is heard by as many people as possible, at a low cost. You should invest in ad slots on local radio stations, like BBC Radio 4 and Nova, if you have a local following.
Advertising your small business on Facebook can help you get noticed, boost sales, boost business traffic, increase brand awareness and get your business on the map. Facebook ads can help your business to gain access to a whole new group of customers, by letting people know about your existence, and letting people see what your business is about. The sheer size of the social networking site can make up for any price differences, or lack of them, with the sheer volume of impressions and traffic your advertising campaign can get.
It’s true that your budget for digital ad campaigns is more limited, and therefore, you can only make a small number of ad slots available. This is true for television ads too. However, if you have a well designed, creative ad, you can have its price lifted up considerably, by Facebook.
Advertising on Facebook ads can give you a great return on your investment, especially if you take advantage of the free ads. You can increase your sales, boost your business traffic and visibility, and allow people to know more about your business. There are a lot of digital advertising platforms but simply nothing like advertising with Facebook.
Facebook Ads Cost Saving Tips
* Advertise in the Facebook Ads “Ad Flex” Program.
This is an ad spot marketing service, that is available to advertisers who pay a fee. Facebook ad slots are bought and sold, based on its effectiveness and the quality of the ad creative. “Ad Flex” advertising lets you charge a nominal fee, and have a series of ad spots that are carefully targeted to the intended audience, based on their interests and demographics. This is a cost-effective way to increase your traffic and sales. This is not as effective if you don’t have a good ad, or a good creative. Your ad slot is based on its effectiveness.
* Have a good ad that is engaging and interesting, and has a high click through rate. You will get good impressions, which will translate to good sales.
* Invest on Facebook advertising “Ad Groups”.
“Ad Groups” is a series of ad slots, that are targeted, based on geographical location, and subject interest. It’s a bit like a magnet, that holds your visitors to you. It can increase your traffic and sales. It may also increase the number of viewers, who will click through. Therefore, it will generate better clicks, and click through rates. But again, it depends on your website, and its user statistics.
You can also ask “Adverts” to follow you to specific websites, in a simple “Click to follow” service. This is more effective if you are advertising online 24 hours a day. You can ask that your ad slot follow you to an interested website. This is a cost effective way to increase traffic, sales, and clicks.
The only thing that you must do to be effective with Facebook Ads, is to have a good ad, that is engaging and interesting, and has a high click through rate. You will get good impressions, which will translate to good sales. Invest on a good ad, that is not spammy, and does not mislead. You will get good sales.
If you have a business in Seattle, and you are advertising online, then Facebook ads would be a good thing for you. Facebook ads can help your business gain presence online, and drive traffic and sales. Who is Your Web Guy is a digital marketing agency in Seattle that can help you with Facebook ads.
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